CUT OUT THE DARKNESS by Panasonic & Behance Tokio

Conceptual Process

The history of Panasonic’s solar lanterns was born from that one letter received from a minister of Uganda. Safe light that shines in the night not only reduces health hazards for people worldwide but also creates relaxing time with family and vibrant communities.

If you want to learn more about this project, please check out their website.

Reaching the 100 thousand goal and going beyond

1.1 billion people in the world, or about one out of every six people, live without electricity. Panasonic has donated solar lanterns through the 100 Thousand Solar Lanterns Project to solve the social issues for a better life of people living in areas without electricity from 2013 to 2018.

Panasonic has been working on corporate citizenship activities to meet social needs based on our basic management philosophy, "company as a public entity of society.” They are now committed to an inclusive society without poverty by engaging in activities for human development, new opportunities and mutual understanding. The 100 Thousand Solar Lanterns Project is one of our initiatives to create social opportunities to end poverty.

How did solar lanterns improve local lives? Members visited the communities to hear the voices of users. Click here to see the videos.

About this Project

They initiated this project to promote understanding of life in areas without electricity and their efforts to offer solar lanterns to people in those areas.Collected shade designs from people all around the world, and selected the designs for donation by web voting. They produced lantern shades from the designs and donated them together with solar lanterns to areas without electricity.

My goal was to make a cool concept starting with the chosen theme ¨Luminary Zoo¨ and choosing one animal. I liked the Firefly, because it's an amazing creature that creates light all by itself, that's why I chose the KUNANG_KUNANG: it means ¨Firefly¨ in Indonesian.

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